Case Study BookingLive
Case Study BookingLive
Case Study BookingLive

The Challenge

The Challenge

BookingLive reached out to Accelerate with three main objectives:

BookingLive reached out to Accelerate with three main objectives:

1. Expand share of search in both global and local markets

1. Expand share of search in both global and local markets

2. Increase conversion rate

2. Increase conversion rate

3. Generate higher quality leads

3. Generate higher quality leads

The Solution

The Solution

In order to identify BookingLive’s pain points, we initiated a series of audits: technical, content and backlinks. In addition, we also conducted a keyword gap analysis, alongside competitor intelligence reporting

In order to identify BookingLive’s pain points, we initiated a series of audits: technical, content and backlinks. In addition, we also conducted a keyword gap analysis, alongside competitor intelligence reporting

Our first point of call was enhancing the onsite optimization, which also included freshening up of the existing content. To further boost BookingLive’s SEO, we created additional onsite content to increase traffic to primary product and service pages, incorporating the new keywords uncovered in our analysis. This would ensure each site visitor was served relevant content based on their search intentions.

Our first point of call was enhancing the onsite optimization, which also included freshening up of the existing content. To further boost BookingLive’s SEO, we created additional onsite content to increase traffic to primary product and service pages, incorporating the new keywords uncovered in our analysis. This would ensure each site visitor was served relevant content based on their search intentions.

Next, we went to work securing powerful backlinks focused on core keywords and key pages. In conjunction with our outreach, we also attained content collaborations with high-authority domains, such as HubSpot, Vault and SAP.

Next, we went to work securing powerful backlinks focused on core keywords and key pages. In conjunction with our outreach, we also attained content collaborations with high-authority domains, such as HubSpot, Vault and SAP.

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