Case Study Databricks
Case Study Databricks
Case Study Databricks

The Challenge

The Challenge

Databricks is a leading cloud storage provider with a unique product known as a "data lakehouse." This combines the best features of structured and unstructured data storage, using an open and unified platform for data and AI.

Databricks is a leading cloud storage provider with a unique product known as a "data lakehouse." This combines the best features of structured and unstructured data storage, using an open and unified platform for data and AI.

Databricks' main competitors are Google Cloud, and Snowflake (backed by investment from Warren Buffett's Berkshire Hathaway).

Databricks' main competitors are Google Cloud, and Snowflake (backed by investment from Warren Buffett's Berkshire Hathaway).

In January 2022, Databricks asked accelerate agency to help it increase its competitiveness in search against its well-funded rivals.

In January 2022, Databricks asked accelerate agency to help it increase its competitiveness in search against its well-funded rivals.

Insights

Insights

After a review and analysis of Databrick's SEO position, the accelerate team and Databricks jointly decided to prioritize the acquisition of high quality backlinks.

After a review and analysis of Databrick's SEO position, the accelerate team and Databricks jointly decided to prioritize the acquisition of high quality backlinks.

While new links were being secured, the accelerate team also began creating new content, and optimizing existing content, on databricks.com,

While new links were being secured, the accelerate team also began creating new content, and optimizing existing content, on databricks.com,

What we did

What we did

With high quality backlinks the immediate priority, the outreach team swung into action with a targeted campaign. This quickly produced dozens of content placement opportunities with highly relevant domains, which our editorial team rapidly began to fulfill.

With high quality backlinks the immediate priority, the outreach team swung into action with a targeted campaign. This quickly produced dozens of content placement opportunities with highly relevant domains, which our editorial team rapidly began to fulfill.

After six months, 186 links have been published, with another 320 scheduled for publication. The most notable links acquired so far are:

After six months, 186 links have been published, with another 320 scheduled for publication. The most notable links acquired so far are:

ispsystem.com (DR 91)

ispsystem.com (DR 91)

computer.org (DR 83)

computer.org (DR 83)

monday.com (DR 87)

monday.com (DR 87)

toolbox.com (DR 82)

toolbox.com (DR 82)

While backlinks have been a priority, extensive work has been lined up for improving the SEO performance of databricks.com. This includes 15 rounds of glossary optimizations, 4 new glossary pages, and 10 new landing pages.

While backlinks have been a priority, extensive work has been lined up for improving the SEO performance of databricks.com. This includes 15 rounds of glossary optimizations, 4 new glossary pages, and 10 new landing pages.

Results

Results

Despite being only six months of partnership, accelerate agency’s work with Databricks is already showing strong results.

Despite being only six months of partnership, accelerate agency’s work with Databricks is already showing strong results.

Thanks to the early results securing high authority links, traffic increased by 36% in just four months and with over 450,000 new visitors from organic search.

Thanks to the early results securing high authority links, traffic increased by 36% in just four months and with over 450,000 new visitors from organic search.

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