Case Study Dialpad
Case Study Dialpad
Case Study Dialpad

The Challenge

The Challenge

Dialpad is a new, disruptive player in business telecoms. They asked accelerate to help them capture market share using SEO. The agreed targets were:

Dialpad is a new, disruptive player in business telecoms. They asked accelerate to help them capture market share using SEO. The agreed targets were:

1. Increase organic traffic value by 500%

1. Increase organic traffic value by 500%

2. Boost non-branded traffic to website by 200%

2. Boost non-branded traffic to website by 200%

3. Help Dialpad maximize the SEO value of two new domains following company acquisitions

3. Help Dialpad maximize the SEO value of two new domains following company acquisitions

Insights

Insights

We started with a series of audits; technical SEO, competitive intelligence, onsite content and offsite links.

We started with a series of audits; technical SEO, competitive intelligence, onsite content and offsite links.

Dialpad already had a very large website in place of over 1,200 pages, but none of this content was optimized for search.

Dialpad already had a very large website in place of over 1,200 pages, but none of this content was optimized for search.

Dialpad had not previously attempted SEO as a marketing vertical, which meant starting with a blank slate.

Dialpad had not previously attempted SEO as a marketing vertical, which meant starting with a blank slate.

What we did

What we did

Our first priority was to concentrate on actions which would provide the biggest boosts in leads in the shortest amount of time.

Our first priority was to concentrate on actions which would provide the biggest boosts in leads in the shortest amount of time.

Out of Dialpad’s existing 12,000 pages, we identified 300 which if optimized would quickly bring in high quality traffic. We identified and deleted a further 92 pages which were confusing Google’s algorithm and causing Dialpad to rank lower for important keywords.

Out of Dialpad’s existing 12,000 pages, we identified 300 which if optimized would quickly bring in high quality traffic. We identified and deleted a further 92 pages which were confusing Google’s algorithm and causing Dialpad to rank lower for important keywords.

A second priority was to begin redirecting traffic from the two domains Dialpad had recently obtained through company acquisitions. This process had to be done meticulously, ensuring that the right page from the previous domain was redirected to pages on dailpad.com which targeted the same keywords.

A second priority was to begin redirecting traffic from the two domains Dialpad had recently obtained through company acquisitions. This process had to be done meticulously, ensuring that the right page from the previous domain was redirected to pages on dailpad.com which targeted the same keywords.

For content, digital PR, content partnerships and outreach, we identified topics most suited to driving leads for Dialpad, and began producing on-site and off-site content. In our first twelve months, we created 325 new pages for dialpad.com. Over the same period, we also produced and placed over 1,000 guest post articles and 3,500+ high authority links back to dialpad.com content.

For content, digital PR, content partnerships and outreach, we identified topics most suited to driving leads for Dialpad, and began producing on-site and off-site content. In our first twelve months, we created 325 new pages for dialpad.com. Over the same period, we also produced and placed over 1,000 guest post articles and 3,500+ high authority links back to dialpad.com content.

Results

Results

In our first year working with Dialpad we:

In our first year working with Dialpad we:

1. Increased the monthly traffic value 2385% over 12 months (our target was 500%)

1. Increased the monthly traffic value 2385% over 12 months (our target was 500%)

2. Increased non-branded traffic by 4130% (our target had been 200%)

2. Increased non-branded traffic by 4130% (our target had been 200%)

3. Successfully managed two complex domain redirects

3. Successfully managed two complex domain redirects

After just four months of working with accelerate agency, Dialpad decided to double its monthly budget.

After just four months of working with accelerate agency, Dialpad decided to double its monthly budget.

This was further increased by Dialpad following a decision to expand its SEO work internationally. Twelve months after work began, Dialpad’s monthly budget has grown by 300%.

This was further increased by Dialpad following a decision to expand its SEO work internationally. Twelve months after work began, Dialpad’s monthly budget has grown by 300%.

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